What is Korean Beauty?

The secret is out for beauty enthusiasts.  For many, the secret remains so.  Korean beauty is as mysterious a concept as a new endeavor to be learned.  Koreans are known for having the best skin in the world.  Skincare is a part of their everyday living – a lifestyle that is priceless and practiced with commitment. 

Korean beauty is all about layers.  Using a line of beauty products each day at sunrise and sunset is a norm.  The sequences and steps of application on the skin have purposes meant to complement and complete the regimen.   A novice starts with 3-4 products.  The more experienced uses 5-7 products.  An expert, fan, lover, and believer of K-beauty typically uses 8+ products. 

Why all the layers?  Try any IASO line and see for yourselves.  Your experience will be beautiful.                  

Korean Beauty that defines & shines

Your IASO road map to Korean beauty is defined by the number of layers you use.  A true Korean beauty regimen requires time and commitment. Every product is related and consequential.  Every step is linked to the next.  Below is a list of categories (some of which have multiple products), as they pertain to sequence of use.                                         

  1. Cleanser
  2. Conditioner
  3. Toner
  4. Booster
  5. Serum
  6. Emulsion
  7. Cream
  8. Eye Cream
  9. Sunscreen
  10. BB or CC Cream
  11. Peeling Gel
  12. Massage Cream

IASO products for your skin’s pleasure

Your journey to healthy and radiant skin starts on your first wash.  You will feel rewarded upon each rinse.  Every application on your face will draw smiles from within. 

Get your IASO experience now!  First, identify your skin type.  Second, pick an IASO line that addresses your skin type.  Third, use products in your chosen line under these categories.      

  1. IASO Newbie --- Cleanser, Toner, Booster, (Emulsion or Cream)   
  2. IASO Savvy --- Cleanser, Toner, Booster, Serum, (Emulsion), Cream, (Eye Cream)
  3. IASO Expert --- Cleanser, (Conditioner), Toner, Booster, Serum, Emulsion, Cream, Eye Cream, Peeling Gel   

IASO recommends regular use of sunscreen.